For EMF Media, data security and confidentiality were a top priority due to the high-stakes acquisition.
With over 60 stakeholders involved, including C-level executives, legal advisors, and accountants,
Drooms’ permission management system ensured that only authorised parties had access to specific
documents. The ability to enforce view-only permissions for certain groups was particularly beneficial. “It
was crucial for us to give different levels of access to different stakeholders. Drooms allowed us to do that
easily,” said Bentikouk.
Drooms offers more advanced features than their previous solution, so the team’s transition required some
adjustment. However, EMF Media quickly found the platform to be intuitive, with advanced AI features
such as Auto Allocation and Auto Naming significantly streamlining the document management process.
“At first, we thought it would take time to adapt, but Drooms turned out to be very user-friendly. We got
the hang of it in no time,” Bentikouk added.
The ability to structure and index documents efficiently was a major advantage for EMF Media. The AI-
driven Auto Naming and Auto Allocation features helped keep the data room clean and well-organised,
saving valuable time during the due diligence process. “Having everything automatically indexed and
properly named helped us focus on more important topics,” Bentikouk explained.
A particularly notable experience with Drooms’ customer support occurred when EMF Media faced an
urgent issue. The internal client team was on holiday and a missed invoice payment led to the data room
being deleted 4 weeks later. Despite the nearly impossible situation, Drooms’ customer service team was
able to recover all the lost data rapidly, demonstrating exceptional responsiveness and dedication. “It was a
high-stress situation, and I don’t know how, but you made magic happen,” Bentikouk recalled.
By adopting Drooms, EMF Media successfully elevated the security, professionalism, and efficiency of its acquisition consulting. The structured document management, robust security features, and reliable customer support made Drooms the ideal solution for managing high-value transactions. The agency now feels confident in handling future M&A deals with a trusted and sophisticated data room platform. “Drooms has positively changed the way we consult acquisitions,” concluded Bentikouk.
