2025 remained challenging for our core markets, especially real estate in the DACH region where higher interest rates, expensive construction, and a sluggish office market continued to slow deal activity. At the same time, some segments proved more resilient, and buyers stayed active for well‑prepared assets at the right price. In this environment, Drooms focused on helping M&A, real estate, fundraising, and legal teams keep transactions moving with a secure platform, efficient workflows, and hands‑on expertise. AI continued to change how dealmakers operate and 2025 was about turning experimentation into concrete results.
A message from our founders
Jan Hoffmeister on 2025
For Jan, 2025 was a transition year in which Drooms became more focused and better aligned as a team, even as the wider market stayed under pressure. He sees the relaunch of the internal OKR framework and the roll‑out of tailored, AI‑driven processes across departments as key steps towards a more compact, impact‑focused organisation.
On the product side, new launches such as the AI Assistant and Drooms Chat are proof that Drooms is setting the pace technologically in its niche. These launches were major milestones towards Drooms’ vision of an AI‑supported platform for complex transactions. One of Jan’s personal highlights was the new Deal Ninjas meetup series, where power users shared insights, feedback and ideas that directly influence the product roadmap.
Alexandre Grellier on 2025
Alexandre looks back on 2025 as a year defined by innovation and customer trust rather than by numbers alone. In a market shaped by uncertainty, higher regulatory demands and increasing complexity, he sees Drooms’ role as providing the tools and support that allow clients to keep executing transactions despite the headwinds.
He also stresses that the biggest achievement is not only financial but cultural: building a resilient organisation that can adapt quickly and stay close to clients as their needs evolve. For Alexandre, this combination of financial health, customer trust and a strong team gives Drooms the freedom to focus on long‑term value for dealmakers rather than chasing short‑term trends.
Customer impact: trust, retention and collaboration
Throughout the year, three themes stood out for both founders: strong product launches, consistent growth, and the continued trust of customers. Rather than focusing on figures, they emphasise what sits behind them: smarter tools, excellent service and more efficient internal processes that ultimately support our clients manage complex due diligence, cross‑border transactions, and demanding regulatory requirements.
High retention and recurring business at almost 120% reflect how customers are deepening their use of Drooms across portfolios and successive deals, even in uncertain markets. The sharp rise in Drooms Chat usage of 260% highlights how central secure, streamlined communication inside the data room has become, replacing fragmented, insecure channels and helping deal teams keep everyone aligned.
Product and AI milestones
The launch of the Drooms AI Assistant was the standout product milestone in 2025, helping users reduce manual work in real asset workflows by up to 50% and significantly cutting document review time. For M&A, real estate, and financing professionals, this means more time for negotiation, risk assessment, and value creation instead of repetitive document tasks.
Drooms Chat evolved into a core collaboration hub, with usage increasing by 260% as clients brought more of their sensitive transaction discussions into a secure environment. Alongside these launches, Drooms strengthened core workflows and improved AI‑powered automation across internal departments, allowing teams to innovate faster and deliver greater value to customers.
Looking ahead to 2026
Both Jan and Alexandre see 2026 as a continuation of the direction set in 2025: disciplined execution, user‑driven innovation, and close collaboration with customers. The aim is to further develop Drooms as a platform built for complex transactions, with AI deeply integrated into key workflows while maintaining the reliability and support that customers expect.
Internally, Drooms will keep refining its OKR framework and AI‑supported processes to sharpen focus on what drives real impact for clients. Externally, the company will continue to engage closely with its Deal Ninjas and broader client base to ensure the platform evolves in lockstep with the needs of real estate, M&A, legal, and financing professionals.
