The world of retail has undergone significant transformation. Brick-and-mortar stores find themselves in direct competition with the booming e-commerce sector, as customers look to form new experiences. The Internet of Things (IoT) has been a driving force for this change.
The relationship between IoT and retail is deepening, as the benefits of the technology become clear to the different players within the industry. To fully understand why IoT in the retail space is predicted to continue growing, a fundamental understanding of the way the two operate together is paramount.
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