Digital transformation in real estate: Why they fail and how to unlock success

Whitepaper-digital-transformation-in-real-estate-why-they-fail-and-how-to-unlock-success

Figures released in the latest Harvard Business Review study showed that in 2018 alone an estimated US$1.3 trillion was invested in digital transformation. Despite this clear drive to optimise processes and products using technology, a whopping percentage of companies fail to meet their goals, many because they remain unprepared for change.

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Digital transformation in real estate: Why they fail and how to unlock success
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